Loads before you notice
Hand-written HTML and CSS. No framework, no page builder, no plugins waiting to be updated. There is almost nothing to download, so there is almost nothing to wait for.
Las Vegas · off the Strip
Every light down there is somebody’s business.
The bright seam through the middle is the Strip. Everything around it is the valley the rest of us work in — and that is where we build.
Photograph: ISS Expedition 26 crew, NASA Earth Observatory — public domain, via Wikimedia Commons.
The part nobody shows you
Your website has two audiences. One of them is a machine.
A customer skims your page. A search engine and an AI assistant read it — and they can only repeat back what they were able to parse. Below is the same made-up Las Vegas barbershop, read twice.
A page built from a theme
What a machine gets- Business name
- Inside a logo image. Not text.
- What you do
- “Welcome to our website!”
- Where you work
- Not stated anywhere
- Opening hours
- Drawn by a plugin after the page loads
- How to book
- A button that opens a pop-up
- Machine-readable record
- None
A page we build
What a machine gets- Business name
- Real text, first thing in the markup
- What you do
- One plain sentence, in your words
- Where you work
- The neighbourhoods you actually serve
- Opening hours
- Written out as text, not a graphic
- How to book
- A link, with your real number in it
- Machine-readable record
- Structured data, plus an
llms.txtwritten for AI assistants
Neither column is about taste. Both pages can look identical to a person. Only one of them can be quoted back to somebody who asked their phone a question.
What you get
A small, fast site that says the true thing.
Written from your own words
We take the copy from what you already say — your current site, your menu, your voicemail greeting. We do not invent reviews, statistics or awards for you. Not once.
Built to be quoted
Structured data on every page, and an llms.txt that tells AI assistants what your business is — and what they should not guess about it.
Readable by everyone
Keyboard navigation that works, real labels on every form field, headings in a sensible order, and colour that stays legible when a phone flips to dark mode.
Nothing to break into
Static files. No database, no login page, no plugin with a published vulnerability sitting on your server waiting for somebody to scan for it.
You own all of it
Your domain, your hosting account, your files. If you ever want to leave, you take the whole site with you and nothing stops working.
How it goes
Four steps, and the order is the point.
Words before build, build before upload, upload before anything touches your live address — so the new site is provably working before the old one changes at all.
We read what you already have
Your current site, your listings, whatever you hand us. On a template site most pages are filler and the only real writing is on the homepage and in the footer. We keep that and drop the rest.
You confirm the facts
Hours, service area, how you want customers to reach you. Nothing goes on the page that you have not confirmed — including the email address, which we check can actually receive mail before we print it.
We build it where nobody can see it
The whole site runs on a preview link first. You read every line and change what you want there, not on the thing your customers are looking at.
We switch over, then prove it
New files go up before any routing changes, so the new pages are reachable first. Then an automated check runs against your live address and has to come back clean before we call it done.
Who this is for
The businesses in the plaza, not on the Strip.
Barbers, bakeries, body shops, dentists, contractors, the taquería with the good salsa. If your customers are in Henderson, North Las Vegas, Summerlin or Spring Valley, one of them is looking for you on a phone right now.
Photograph of a Las Vegas shopping plaza by Hermann Luyken, released CC0 via Wikimedia Commons. The businesses shown are not our clients — we do not put work on this site that we did not do.
The short version
Things we will not do to your website.
- Invent a testimonial. Or a star rating, or a “trusted by 500 local businesses” line. If you did not earn it, it does not go on your page.
- Install thirty plugins. Each one is another login, another update you will forget, and another way in. A static site has none of them.
- Keep your domain in our name. The domain and the hosting account are yours from the first day, not something you have to ask us for later.
- Sell you twelve pages. Three pages that answer the real questions beat a dozen padded ones — for customers, and for anything trying to summarise you.
- Load a megabyte of tracking. Your customers are on phones, often on mobile data, often standing in a parking lot deciding whether to walk in.
Tell us what your business actually does.
Send a few lines about the business and how customers find you today. We will look at what you already have and call you back.